From December 11, 2021 to January 10, 2022, CDFG will join hands with Coach to launch the global exclusive Pop-up Store at Atlantis Hotel in Sanya. Rexy, Coach’s iconic dinosaur mascot has come to Sanya for a “vacation”, bringing exclusive surprises to Hainan. Inspired by the American-style beach holidays, the Pop-up Store integrates the leisure concept of liveliness and pleasantry, emphasizing on holiday themes and offering consumers an immersive experience of American-style holiday.
The Pop-up Store displays a great variety of products, including the classic best-selling lines of Coach and the latest offerings of bags, ready-made clothes and shoes. The consumers can have an intuitive feeling of their charm in the Pop-up Store, while placing orders online through cdf Hainan Duty Free Official Shop (www.cdfgsanya.com). While enjoying the preferential prices, comfortable and smooth shopping experience, the consumers are also invited to participate in casual games to win surprise gifts such as customized travel stickers and beach towels.
The Coach boutique store, located on the first floor in Zone A of Sanya International Duty Free Shopping Complex of CDFG, also displays products with the same theme and carries out a number of activities to bring interactive experience to consumers. When waiting in line, consumers can participate in a Surfing Dinosaur Bump game to win exclusive gift coupon. At the same time, the store also provides the leather badge imprinting service, which is only offered to Coach consumers. Consumers who visit the boutique store from the Pop-up Store can enjoy an exclusive free experience that cannot be had at any other time.
Through the visual attractiveness with exclusive theme, various activities and multi-channel promotion, the Pop-up Store is committed to creating a hot topic among consumer social networking and bringing unique surprises to Hainan. CDFG has joined hands with Coach and Atlantis Hotel to reach trilateral cooperation, which not only establishes a new cooperation mode in the field of marketing between luxury goods categories, suppliers and high-end hotels in Hainan, bringing new ideas for brand cooperation in Hainan, but also lays a solid foundation for deeper cooperation in the future and creates a win-win situation. In the future, with the strong support of the parent company China Tourism Group, CDFG will continue to improve its operation capability, strengthen innovation, and continue to provide better services for consumers through multi-dimensional cooperation.