With the arrival of the peak tourist season during the “National Day” holiday, in order to provide brilliant duty-free shopping experience to foreign customers using a credit card, China Duty Free Group Co., Ltd. (CDFG) and UnionPay International Co., Ltd. (UnionPay International) jointly launched a six-month “UnionPay CDF Fiesta” in the airport, border and ocean shipping supply duty free shops of CDFG.
From September 26th, 2013 to March 26th, 2014, if customers use UnionPay Cards issued outside of Mainland China at the 9 airport duty free shops in Guangzhou, Shenyang, Hangzhou etc., 3 border duty free shops in Heihe and Suifenhe of Heilongjiang Province, and Ruili in Yunnan Province, they will receive foreign brand miniature wine bottles, or branded chocolate. In addition, CDFG will also cooperate with Star Cruises. The customers will get gift coupons after spending a certain amount with UnionPay Cards issued outside of Mainland China in the CDFG duty free shops on Super Star Virgo, Super Star Aquarius and Star Pisces.
As a landmark activity in China’s duty-free industry, CDFG has established over 200 duty free shops of nine types: in-flight, airport, border, ocean shipping supply, ferry terminal, diplomatic agents, city center and cruise duty free shops. It has become the duty free operator with the most duty free shop types and most retail branches in a single country. In recent years, more customers use credit cards to shop, and China UnionPay credit cards have become a necessity item during inbound and outbound travel. The serviceable range of UnionPay credit cards covers more than 140 countries and regions.
The superiority of its marketing channels has laid a foundation for cooperation between CDFG and UnionPay. Moreover, the marketing concept of carrying out special promotion activities according to customers’ consumption habits and consumption needs has also promoted the resource integration of both sides, which will bring a more convenient payment service and a unique duty-free shopping experience.
Cooperating once more after CDFG and UnionPay’s ten percent discount promotion activity last year, this cooperation was also the first time that the two sides worked on a national scale. In the future, CDFG will actively develop other cooperation channels, adhere to the concept of integrating resources, and try to provide the best shopping experience possible to provide real benefit to the customers through various collaborating marketing activities.
For more detailed information about the promotion, please visit CDFG’s official website, follow CDFG’s Sina Microblog, or speak to the duty free store staff.