On the eve of the National Day golden week, the 3-month second “Watches and Wonders” Sanya opened grandly at CDFG Sanya International Duty Free Shopping Complex, where this show displays more brands and products than the last session, as a series of varied events including debuts of new timepieces and new concept show are staged in addition to newly-introduced famous brands such as Ulysse Nardin, Girard Perregaux and H.Moser&Cie, in an all-out effort to meet all-round needs of collectors, watch-making enthusiasts and timepieces fans.
A new way of full exhibition online and offline brings consumers more experience
Joining hands to show the charms of high-grade timepieces, and presenting excellent timekeeping works and watch-making techniques at Sanya International Duty Free Shopping Complex. For all high-end timepiece lovers, this timepieces show is not only an exhibition but more a journey of immersive experience with ingenious design and timepieces culture. During the show, consumers can not only understand high-grade watch-making art through skill presentation of watchmakers, look into the latest trends of the timepiece industry and deeply dive into histories of classical watches and complicated functions of timepieces, but even explore secrets behind masterpieces of high-end timepieces, have face-to-face talks with brands and experience the charming ingenuity of high-grade watch-making.
It is worth noting that CDFG also specially launched an online “cloud showroom” that provides consumers with whole new experience modes in order to better respond to the enthusiasm of timepiece lovers. Using online channels, the “cloud showroom” broadens the brick-and-mortar timepiece show booths without limitation, and covers all participating brands and works in a way that allows viewers to not only feel the absolute exquisiteness of works from every possible perspective but also acquire related information and news about this show at the earliest opportunity.
For consumers who are unable to attend the show at the complex as early as possible, the “cloud showroom” is undoubtedly the best way of visiting, as they can not only understand histories of brands and complicated designs behind timepieces in an all-round manner but also immerse themselves in the world of timepieces like never before. Meanwhile, with the appointment mini-program, consumers can also have access to exclusive sales advisors.
New brands showed together to bring more choices to consumers
Along with continuous release of bonuses from Hainan’s offshore duty-free policy, Sanya International Duty Free Shopping Complex has become a popular “go-to place” for consumers visiting Hainan for tour and shopping. Keeping track of diversified consumer needs and starting with consumer experience, CDFG continuously enriches consumption scenarios and experience, so successfully that numerous foreign brands have regarded CDFG as the cooperation platform of first choice for their entry into the Chinese market.
At this timepiece show, the debut of a number of famous brands including GIRARD-PERREGAUX, H. MOSER & CIE, and ULYSSE NARDIN once again demonstrated the strong brand appeals of CDFG.
Right on the occasion of the 230th anniversary of brand birth, Arthur Yu, President of GIRARD-PERREGAUX Greater China, is completely expectant of participation in this show. “We particularly value the China market, as the brand spared no effort to launch many brand new models of timepieces since the beginning of this year, while making a figure out of offline events. By participating in the “Watches and Wonders” Sanya held by CDFG, we expect to explore development possibilities with peers and bring a whole-new immersive timepiece experience to Chinese consumers,” said Arthur Yu.
H. MOSER & CIE., an independent watch-making brand highly renowned in Switzerland’s high-grade watch-making community, likewise chose CDFG as its exclusive partner in China’s duty-free market, placing high hopes on the cooperation between two sides. Its global CEO Edouard Meylan said, “Achieving strategic cooperation with a world-leading travel retailer CDFG will help us better understand consumers from different regions of China. I am very much looking forward to working with CDFG to write new chapters together.”
Apart from that, a Swiss high-grade watch-making brand ULYSSE NARDIN also embarked at Sanya International Duty Free Shopping Complex for the first time in September carrying many timekeeping works epitomizing originalities. During this timepieces show, Ulysse Nardin will invite consumers to start a journey of experience from deep sea to high sky, under the theme “boundless time and space, running throughout seas and skies”.
Debuts of new concepts and new works offer benefits exclusive to consumers
Apart from debuts of whole new brands, this timepieces show also became a perfect stage for famous brands to launch their new products and show new concepts. Among them, BAUME & MERCIER not only brought a Clifton series 18k rose gold five-minute repeater manually chained pocket watch, but also brought a Clifton series Baumatic 18k rose gold perpetual calendar automatic wristwatch that debuted at duty-free retail outlets in Asia and a Clifton series Baumatic week date and moon phase automatic wristwatch that debuted in Greater China.
PIAGET also specifically launched the whole new Piaget Polo Date wristwatch, a high-grade sports style wristwatch designed specifically for those pursuing exquisite shapes, which will be presold exclusively by CDFG. Apart from that, during this timepieces show, ROGER DUBUIS also brought a White Excalibur series Lamborghini cooperative model created out of CCF ceramic composite fiber materials and the globally synchronously debuted wristwatch of Excalibur series hollow wristwatch with MCF mineral composite fiber watchcase.
It is worth noting that IWC of a famous Swiss watchmaker Schaffhausen joined hands with its brand new partner in the engineering and timekeeping fields—the world’s first electric flying racecar brand Airspeeder and two MK4 prototype cars to make the global debut in addition to showing numerous new products at this show, demonstrating the world’s cutting-edge technologies and whole-new way of extreme sports to consumers through this event. Consumers can not only learn more information about IWC’s brand-new engineering department IWC Experimental but also decipher IWC-designated emblem, thus starting a journey of tracking the trajectory of IWC.
Currently, under the leadership of its parent China Tourism Group, CDFG continuously works on the channel side in a consumer-centric manner, and actively brings in high-quality brands and products to meet shopping needs of consumers. To this, Li Meili, VP of CDFG’s purchasing center, said, “Holding the second session of ‘Watches and Wonders’ Sanya in cooperation with the Fondation de la Haute Horlogerie, while meeting consumer needs for wristwatch works, we will highlight improvement in shopping experience more than ever before, as all participating brands not only show more rare, limited-edition high-end wristwatch works to the general public but also launched time-limited experience stores of cross-category cooperation for the first time, while the cloud showroom launched at the same time also brings a whole-new immersive experience mode to consumers. ” Obviously, with the second session of the timepieces show underway, Sanya International Duty Free Shopping Complex will ignite enthusiasm of consumers for Hainan’s offshore duty-free policy once again at the end of this year.