On September 1, the Italian fashion brand Golden Goose officially opens its boutique store in Sanya International Duty Free Shopping Complex of CDFG. Previously, CDFG successfully worked with Golden Goose to set up a pop-up store in Sanya. As it is the first “Co-creation” concept store in Sanya, opening of this boutique store not only shows that Golden Goose has recognized the advantageous position of Sanya International Duty Free Shopping Complex of CDFG, but also symbolizes a new chapter in cooperation between Golden Goose and CDFG.
The Golden Goose brand was established in Venice, Italy, in year 2000 by the couple Alessandro Gallo and Francesca Rinaldo. The brand focuses on handmade aged vintage fashion items including sneakers and outfits. In 2007, they decided to make sneakers as a homage to the skateboarding world they love. By simulating the traces left by skateboarders, the sneakers gained their symbolic features. It is learned that every scratch on Golden Goose sneakers is made by hand, and every pair of sneakers is unique, so as to interpret imperfection in perfection. Therefore, in the eyes of many consumers, Golden Goose creates a pair of sneakers filled with experience and journey, and not the “dirty shoes” that people think on first sight.
Golden Goose Boutique Store
F206, 2/F, Zone B, Sanya International Duty Free Shopping Complex, CDFG
The Golden Goose boutique store in Sanya International Duty Free Shopping Complex of CDFG is designed based on the concept of “All Venice”. Design elements of Rubelli silk and gondola is fused into the simple industrial style, which emits Venetian charm from every corner. The boutique store is carefully decorated according to fashion trend and consumer preferences, fully integrating fashion and individualized style. Through products such as shoes, garments, bags, accessories, etc., the boutique store conveys the craftsmanship spirit of Italian shoemaking industry to consumers.
With the opening of the new shop, Golden Goose boutique store held the “Sneakers Maker” event, which consumers could get to experience authentic Venetian handicrafts, share inspiration with exclusive brand sneakers maker, enjoy one-to-one special service, and jointly create exclusive products such as sneakers and bag. From October 6 to October 10, Golden Goose invited outstanding craftsmen from across Asia to create unique works together with consumers in the boutique store during the Golden Week. During the Golden Week, sales was increased enormously, as well as the Sneakers Maker event loved by huge participants. In the coming holiday seasons, Golden Goose will make efforts to further enrich the shopping experience of consumers.
Today, with the continuous release of the offshore duty free policy in Hainan, Sanya has become one of the most popular duty free shopping complexes among domestic and international tourists. With support of its parent company, China Tourism Group, CDFG highly values cooperation and exchanges with brands to jointly promote the operation level of offshore duty free shopping in Hainan through mutual exchange and constant innovation, so as to set a new benchmark for the offshore duty free industry. In the future, CDFG will continue to strengthen the integration of high-quality resources and optimize the layout of brands. By inviting new brands and upgrading existing stores, CDFG will provide domestic and international tourists with more convenient and high-quality shopping experience and services, to assist in building the Hainan Free Trade Port and promote sustainable and vigorous development of the Hainan market.