On September 5, 2021, the first duty free shop of Boucheron in Hainan, a unique French high-grade jewelry family, was grandly opened in Sanya International Duty Free Shopping Complex of CDFG. With the unique design style of its family from Paris and featured with elegance and luxury, the shop brings customers right into a heavenly garden on the earth. In the shop, Boucheron manages to create an exclusive private VIP salon for visitors, where they can feel the free spirit of Boucheron that inherited the eternal aesthetic essence for a century. The warm and comfortable environment also allows guests to enjoy the pleasant experience as if at home.
Stepping into the shop, customers can immediately find the shining exquisite jewelry of the aristocratic family. In addition to Quatre, Serpent Bohème, Jack de Boucherone and other classic jewelry works, the vivid Plume de Paon peacock feather series are also displayed, showing the excellent craftsmanship and creative ingenuity of the aristocratic family workshop.
Furthermore, since September, many watch and jewelry brands, including Qeelin, Panerai, Chopard and Longines, have refurbished their shops to meet customers’ diversified shopping needs by optimizing the layout of shops and goods in Sanya International Duty Free Shopping Complex.
Among them, Qeelin has attracted extensive attention from all walks of life since it settled in CDFG. On September 17, the upgraded Qeelin boutique shop was grandly unveiled in Sanya International Duty Free Shopping Complex. The shop inherits Qeelin’s classic and fashionable design style. The delicate Wulu screen is carefully displayed at the door, with a beautiful allegorical meaning that everyone is surrounded by happiness when going into and out of the shop, which highlights the “originality” of the brand. The wooden walls are installed with carved Wulu flowers to construct an elegant aesthetic space in the shop. The new Chinese-style furnishings provide customers with a spacious, comfortable and warm shopping environment. At the same time, the shop also has set up an independent VIP reception area to provide considerate and exclusive services for distinguished guests.
On September 25, the newly upgraded Panerai boutique was officially unveiled in Sanya International Duty Free Shopping Complex. With an area of 67 square meters, the shop adopted the new design mainly with the underwater world, bronze and wood interiors, and marble floors, creating a dynamic, mysterious and adventurous world of Panerai. It upholds the design tradition of brand stores and showcases pure Italian charm, so as to arouse the historical origin of Panerai and the Royal Italian Navy’s enthusiasm for the sea and the spirit of bold exploration.
Meanwhile, the Longines shop also completed a new upgrade on September 30 in Sanya International Duty Free Shopping Complex. The entire shop is decorated with the iconic Longines blue and also a new layout to create a simpler and more elegant timepiece space. Many classic best-selling timepieces are presented, such as famous craftsman series, in order to provide consumers with a comfortable and intimate shopping experience.
With the strong support of its parent company China Tourism Group, CDFG, as the world’s leading duty free operator, has continued to consolidate its five capabilities of procurement, operation, channel expansion, digitization and marketing, so as to strengthen its services and expand the market. Up to now, CDFG has successively established cooperative relations with more than 1,000 brands around the world. Through all-round expansion of cooperative methods, it will continue to transform and upgrade the original shop design in the future, attract more new brands, and provide consumers with a more comfortable and warmer environment and a fashionable and stylish experience.