On August 20, the first Handbag Festival of China Duty Free Group was grandly opened. The Handbag Festival, themed on "Quality in Mind and Ingenuity in Type", was held at Sanya International Duty Free Shopping Complex, Haikou Meilan Airport Duty Free shop and Haikou Duty Free Shop under CDFG from August 20 to September 30, covering the selected handbag products of 35 international luxury brands and making every effort to create an “ingenious” consumption scene and experience.
The First Handbag Festival of CDFG includes a brand day event where different brands are selected every day for multi-fold membership card accumulating points to let consumers experience exclusively “beloved” brand services. In addition, the event specially invited Mr. Bao, a famous KOL in handbag circle, to Sanya International Duty Free Shopping Complex under CDFG to share and recommend bags through on-the-spot shopping. The relevant videos shared were well-received on the Internet and further demonstrated to consumers the powerful strength of CDFG in the field of luxury brand cooperation.
Meanwhile, in this Handbag Festival, various experiences activities are set up in different stores, including free exquisite map books, lucky draw after signing up, multi-fold membership card accumulating points etc. Consumers can enjoy customized services provided by the brand, Craftsman if their purchase amount reaches up to a specified value to let consumers experience ingenuity spirit of handbag making.
The First Handbag Festival of CDFG is a means of CDFG’s implementation for continuously expanding strategic cooperation of brand as well as a new exploration of single product activities in the field of duty free boutiques. CDFG continues to deepen brand cooperation, strengthen services and expand the market with practical actions by virtue of rich shopping interests and multiple welfare activities.
As the world's leading duty free operator, CDFG has gradually built up strong capabilities in purchasing, operation, channel expansion, digitalization and marketing after years of international competition and development and has constantly worked with global partners to promote the vigorous development of China's duty free market. In the future, China Duty Free Group will continue to improve its operation ability, strengthen innovation, and provide consumers with better commodities and all-round services through multi-dimensional cooperation with the leadership of its parent company, namely China Tourism Group.