By virtue of the new policy of offshore duty free business in Hainan, Sanya has become one of the most popular travel and holiday resorts for domestic and foreign tourists, for they can enjoy the clear sky, white clouds, fresh coconuts, sea breeze and duty free shopping here. Apart from attracting tourists from all over the world, Sanya has also introduced many international luxury brands rapidly. On August 1, Van Cleef & Arpels, a luxury French jeweler under Richemont Group, officially opened its pop-up store in CDFG Sanya International Duty Free Shopping Complex. Van Cleef & Arpel will work with CDFG to deliver exclusive "lucky bless" to domestic and foreign tourists in Sanya from now until March 31, 2022.
It is worth noting that with the successful launch of the "Lucky Alhambra" duty free pop-up store in Sanya International Duty Free Shopping Complex, Van Cleef & Arpels will also officially launch its first duty free flagship store in Sanya at the end of this year. This not only marks a new chapter of the cooperation between CDFG and the world luxury jewelry brand Van Cleef & Arpels, but also demonstrates CDFG’s constantly deepening its cooperation with the luxury brand and further taping the field of duty free business.
"We have maintained a good cooperative relationship with Richemont Group, the parent company of Van Cleef & Arpels in the past. We conducted a series of promotion activities, including Watches & Wonders, which have contributed a lot to the development of the tourism market and offshore duty free business of Hainan. Since its establishment, Van Cleef & Arpels, with its exquisite craftsmanship and a series of classic designs, has been favored by consumers all over the world. We look forward to establishing a closer relationship and deeper cooperation with Van Cleef & Arpels, so as to jointly provide better services and choices for consumers," said CDFG in this regard.
Van Cleef & Arpels' "Lucky Alhambra" pop-up duty free store is located in the rear square of Sanya International Duty Free Shopping Complex. Jacques Arpels, an important member of Van Cleef & Arpels, believes in “To be lucky, you must believe in luck”. Luck is a value that Van Cleef & Arpels has always cherished, and also one of the sources of its creative inspiration. Therefore, the pop-up store themed four-leaf clovers, the iconic pattern of Van Cleef & Arpels for its interior design, aiming to inherit the precious value. In the store, the first thing that catches visitors' eyes is a butterfly totem with a shape of four-leaf clovers and sowing lucky seeds along the path, which was specially created for Alhambra by Burcu & Geoffrey, a pair of partner directors, who come from France and Turkey, respectively. Sanya Burcu & Geoffrey concept pop-up is the first commercial pop-up in China: It will guide tourists to wander through Lucky Alhambra to explore the dreamy and charming atmosphere together, thus creating a comfortable and pleasant jewelry appreciation space for all of them.
In addition to the unique design, Jacques Arpels’"Lucky Alhambra" pop-up store also presents many series of exquisite products to tourists at home and abroad. Besides the representative Alhambra four-leaf clover Lucky series, Frivole series, Perlée series, and Two Butterfly series, there are also the world's rare Poetic Complications™ series, Lady Arpels Pont des Amoureux watch, and a series of high-quality jewelry works.
As the world's leading duty free operator, CDFG, with the strong support of its parent company, China Tourism Group, has continuously consolidated its five major capabilities in procurement, operation, channel expansion, digitalization and marketing, to strengthen its service quality and expand its market share. On the supply side, CDFG has successively established good cooperative relationship with more than 1,000 famous brands around the world, forming a two-way growth channel to horizontally expand brand range and vertically develop product categories, which accelerates its pace of expanding boutique brands and enriching popular categories. On the service side, CDFG has seized the opportunity of the new policy on offshore duty free business implemented in Hainan to constantly meet the new personalized needs of consumers by rapidly expanding the duty free business area, adding pop-up stores of new categories, increasing the business area for offshore goods pickup, and carrying out more marketing activities.
Nowadays, with the continuous release of the advantages of offshore duty free policy, Sanya has become not only a holiday paradise in the eyes of domestic and foreign tourists, but also one of the duty free markets highly pursued by domestic and foreign consumers. In the future, under the strong leadership of its parent company China Tourism Group, CDFG will continuously strengthen its communication with partners, synchronize the brands, varieties and prices of products with those of their origins, introduce more brands and limited products into the Chinese market, provide more preferential prices to meet the needs of Chinese consumers, and jointly promote the sustainable and vigorous development of the Hainan market through cooperation and innovation.