On August 1st, FENDI boutique in CDFG Sanya International Duty Free Shopping Complex was upgraded to a blockbuster store. As an important partner of CDFG, FENDI attaches great importance to the brand's own innovation and growth. The upgraded FENDI boutique has undergone a new design which features the latest Autumn/Winter 2021 Women‘s and Men’s collection in 170 sqm space.
The renovation of FENDI boutique not only marks a new chapter of the cooperation between CDFG and the world luxury brand FENDI, but also demonstrates CDFG’s constantly deepening its cooperation with the luxury brand and further taping the field of duty free business.
In the redesign of the FENDI boutique, the façade appears bright and transparent with brushed metal frames, revealing from the outside, all the charm of the inside. The interior reflects the Maison’s DNA and codes with iconic display crafted with a handmade 3D plaster featuring a declination of the FF logo.
At the same time, Kim Jones’ Ready To Wear Autumn/Winter 2021 collection for FENDI offers a new chapter for the house, presented through an homage to its key codes and the women who have enshrined its legacy. Drawing upon the femininity and savoir-faire which have long defined the FENDI name, this is a celebration of extraordinary Italian elegance as seen from a new perspective.
“Fun isn’t always just about bright colours,” says Jones. “It can be about really luxurious self-indulgence, which pleases the person wearing it more than anyone else.”
In addition to the ready-to-wear series, FENDI also brought a brand-new handbag series and jewellery series. The FENDI First series debuted, at the same time, new silhouettes are presented through the FENDI Touch shoulder bag, while classics like the Peekaboo, Baguette and Sunshine Shopper are seen from a new perspective. New jewellery also introduced for the house, FENDI O’Lock, which evolves the FENDI logo into graphic modernity through its carabineer form. Every single details directly reflect the empowered sensibility of the FENDI woman.
The renovation of FENDI boutique in Sanya International Duty Free Shopping Complex further reflects that CDFG keeps up with the pace of the brand and is committed to providing consumers with a cutting-edge and comfortable shopping experience. As the world's leading duty-free operator, after years of international competition and development, CDFG has gradually built strong procurement capabilities, operational capabilities, channel expansion capabilities, digital capabilities and marketing capabilities, and has collaborated with global partners to promote consumption transformation and upgrading. CDFG has successively established good cooperative relationship with more than 1,000 famous brands around the world, forming a two-way growth channel to horizontally expand brand range and vertically develop product categories, which accelerates its pace of expanding boutique brands and enriching popular categories to constantly meet the new personalized needs of consumers.
Nowadays, with the continuous release of the advantages of offshore duty free policy, Sanya has become one of the duty free markets highly pursued by domestic and foreign consumers. CDFG has always attached great importance to cooperation and communication with brands. Through responding to each other and make progress, CDFG is committed to improving the level of Hainan's outlying islands' duty-free operation and setting a new benchmark in the outlying island's duty-free industry.
In the future, under the leadership of the parent company China Tourism Group, CDFG will continue to strengthen the integration of high-quality resources and continue to optimize the brand layout through new brand entry and original store renovation, and upgrading to provide domestic and foreign tourists with more convenient and high-quality shopping experience and services, promote the construction of Hainan Free Trade Port, and promote the continuous and vigorous development of Hainan’s market.