The first overseas city duty free store of CDFG—Siem Reap City Duty Free Store—will launch into business in December, marking the internationalization of CDFG in real sense. To enhance the popularity and influence of CDFG in and out of China while informing domestic and overseas tourists of Siem Reap City Duty Free Store as early as possible, CDFG in Cambodia has been warming up for its grand opening through various media recently.
A report titled CDFG Goes Steadily Global—First CDFG City Duty Free Store to Open in Siem Reap in December appeared on the front page of Cambodia’s mainstream Chinese newspaper The Commercial News recently; while First CDFG City Duty Free Store in Cambodia to Open in December was published in The Phnom Penh Evening News, and similar articles were published on Jianhua Daily and The Cambodia Daily. Meanwhile, the marketing campaign was equally active on online media, as CDFG Cambodia inked an agreement of partnership with www.youayou.com, a self-service travel site, with free campaign on the front page of the website. The soon-to-be-launched Siem Reap city duty free store was also reported by The Phnom Penh Post, China Daily English Version and Moodie Report.