"Man shall take integrity as the cardinal principle when conducting himself in society." In development of market-oriented economy, integrity is the best competition means in commercial activities, as well as the "golden name card" for enterprises to get a foothold in the market, which also serves the soul for enterprises in the market-oriented economy. As March 15th was approaching, all sales employees of Sanya Duty Free Store took solemn oaths in the store that they stick to the tenet of integrity operation and heartfelt service.
"I swear that we will regard customers as the center and market as the orientation, brave difficulties and value professionalism, efficiency, cooperation and innovation, and earn trust from customers with integrity operation and satisfaction with quality service." The resounding vows echoed in Sanya Duty Free Store, conveying their commitments and responsibilities.
To promote sales employees’ service awareness, provide effective and better services for customers and make the pleasant duty free shopping experience part of be the beautiful memory for tourists to Sanya, Sanya Duty Free Store also held the third Sales "Service Star" and first "Haitang Service Star of Hope" selection activities in March, which covered various aspects, including customer satisfaction with site reception accounting for the largest proportion, professional ability, daily management, theoretical knowledge and sales performance accounting for the least proportion in the selection. The selection activities would further upgrade the overall service level of Sanya Duty Free Store and optimize the service team.
Sanya Duty Free Store had been rated as "Annual Model for Civilized Operation Tourist Store" and "Excellent Tourist Shopping Store in Hainan Progressiveness Pursuit and Excellence Competition Activity" in the "Civilized Operation Program" of Hainan.
Golden or sliver prize, the praise from customers is the best. Since the founding, Sanya Duty Free Store has always adhered to the corporate mission of "sharing shopping happiness and expanding tourist enjoyment" and the business philosophy of integrity operation, in order to become the world’s leading goods supplier and retail operator, provide customers with products and services of excellent quality and at reasonable prices and develop into the best service brand. In the future, the store will continue to live up to integrity operation with practical actions and great determination and earnestly fulfill its commitment to providing excellent services for customers.

